An infographic is a powerful visual aid that presents data or information in image form. These images are most often used to attract the attention of a large audience in order to communicate more complex information in a way that is easily understood.
Regardless of the frame of an infographic (i.e. whether it be for professional or educational purposes), there are certain practices that can be most helpful when presenting your data. This article will introduce you to some online tools that can help you create beautiful and professional infographics as well as give you some tips on how to use them to your advantage.
What is an Infographic?
By definition, an infographic is a visual representation of data or information that helps to present information clearly and efficiently. Often designed using a variety of colors, images, and fonts, infographics simplify information in a visually engaging way in order to attract and inform an audience.
Benefits of Using Infographics
The use of infographics helps to distinguish data and information from other more traditional content presented alongside it (i.e. long paragraphs of text, PowerPoint presentations, etc.). This may be especially helpful for students or professionals looking to highlight key data in a thesis or presentation.
Infographics also have a place outside of the classroom and workplace. These days, the simple “click to share” capabilities on social networks allow for an easy (and free) means of disseminating information to large audiences. Many times, these networks can even track the image as it circulates around the web. As a result, many organizations choose to use infographics to raise awareness for everything from charity causes to corporate events.
For businesses specifically, infographics allow for better visibility of information to a business prospect, customer, or the general public; for increased vector traffic to a company’s website (thanks to web sharing capabilities); and even for better virality of information due to easy online sharing capabilities.
The first rule is to select and set your graphical style. This includes selecting strong colors, fonts, and texts that can showcase your content in a “neat” way that is visually attractive to a viewer.
The next rule is to editorialize your graphics. This includes defining the angle of your graphic, prioritizing your information, and finding visually attractive ways to highlight your essential information and keywords.