WhatsApp Faces Major Competition in Africa as MTN Releases New Instant Messaging App ‘Ayoba’ with Instagram-like Features

Telecommunications group MTN has taken its phone company services to the next level in Africa with the release of an instant electronic messaging mobile application known as ‘Ayoba’. The main function of Ayoba is to send and receive messages but, it comes with a truckload of further services that build it a major rival to common chat mobile application, WhatsApp.

Before I dig into the features of the new application, it’s ought to have mentioned that for 10 years and counting, MTN started a social media campaign using the catchword ‘Ayoba’. In keeping with the corporate, Ayoba means ‘super cool’ that is to mention that each MTN services and merchandise is super cool currently and that we will move the chase.

Ayoba is optimized for memory potency as its size is drastically little when put next to WhatsApp. you’ll be able to check it out here.

The installation method is comparatively straightforward too. All you need is a One Time Password (OTP) that will be sent to the registered Telephone number. The pin is received a lot of quicker if the Telephone number is an MTN line. Upon launching, an easy interface pops up and prompts you to start a talk by adding folks from your contact list.

The chat interface is analogous to what we are used to on WhatsApp and users can import contacts from their phone contact list. They can additionally send messages and media contents such as photos and documents. A major distinction from other instant electronic communication apps is that Ayoba has SMS integration. What this suggests is that you can send a message to anyone notwithstanding they’re not using Ayoba. Your message gets sent as an SMS.

According to the CEO of MTN Group, Rob Shuter, those who will use knowledge to speak progressively ought to reach those who cannot or don’t;

“The existing instant messaging apps only really work from a data subscriber to a data subscriber. As the penetration of data customers increases in our market, increasingly they will be conversing with non-data subscribers, so this is going to be an important differential between the existing instant messaging apps and the one we are building.”

Rob Shuter.

Perhaps the foremost necessary section of the Ayoba electronic communication app is that the sidebar. From this pane, users have access to a large and strong assortment of services designed to interest and occupy the user. a serious service which will be accessed from the sidebar is that the channel possibility. By clicking on its possibility, users have access to a good vary of topics very like in LinkedIn however in an exceedingly way more vibrant format. The channel possibility has an Instagram attractiveness to that – it is perpetually updated with exciting articles and videos. On my channel, I even had recipes of attention-grabbing dishes with videos showing me the way to create them!

Another cool factor concerning the app is, however, it permits you to set a transfer limit. based on your data budget, you’ll set it such it doesn’t transfer media that’s bigger than say 20MB and you’ll conjointly compress files if you wish. Of course, the regular backing up your chats to the cloud and end-to-end cryptography is given the application.

Another factor MTN has tried to realize with Ayoba to make it different is giving the user the prospect to customize his or her app and make it speak the popular language. Currently, there are a number of languages choices starting from Francais to Cameroonian pidgin and Nguni and therefore you’ll feel right reception.

With all these nice features, MTN says it’s a strategic partnership with Ayoba and should supply free Ayoba data bundle for subscribers on the MTN network. However, that’s not all there’s to the electronic communication application.

By doing this, MTN can achieve an expensive subscriber base of over 60 Million in Africa, making the telecommunication cluster to reposition itself in Africa as a Fintech brand for everyday activities.

Source: TechNext

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