Instagram hasannounced that it will begin to remove fake likes and followers on its platform’s accounts.
The company believes that this move will pave way for a more genuine and interesting experience of Instagram, particularly affecting those who have bought followers and likes.
“Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity,” says the social network in a blog post.
The company explains that it will use machine learning (ML) to pick out which accounts buy likes, followers and comments, and remove the activity.
Instagram will not be taking action against the defaulting accounts, but will rather ask them to change their passwords to prevent third-party app interference from continuing.
“Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others,” the company stated further.
Instagram also claims that it is aware of some users accidentally giving out personal information to third-parties.
“If you receive an in-app message, simply change your password to revoke their access to your account,” it adds.
The company warns that further action may be taken on users who continue to purchase likes and followers.